Situation:
The site was in a period of stagnation. The owners and manager wanted the site to do more business. They did not have the knowledge or capability to grow the site. They were working with a local web design and marketing company but were not having much success.
Time Frame:
Started with this client April 2018. Left June 2019.
On-page:
I wrote the product SQU’s content pages. I made sure all of them had original content. I also focused on the correct keywords through keyword research. I also pulled data from the Google Analytics to improve the usage of keywords when we had hard data on what keywords actually sold items and which ones we should focus on as the front end of the marketing funnel.
Longetivity:
The chart shows the effect of my absence as the SEO declined for a while. However, it did rise again, but not to the same levels, due to the work I had done with the client. Most of the variances can be chaulked up to changes in the algorithm as time went on and Google implemented their own changes.
